In fact, according to the most recent Three Screen report from Nielsen, Americans generally now spend roughly 35 percent more time using the Internet and TV at the same time than a year prior. That’s a ton of growth. Social Media and Television are like peanut butter and chocolate. They go hand in, a majority [...]
For Small Business, Social Media is reporting the highest level of growth in terms of interest and plans to implement. This seems logical, especially since social media has a low cost and barrier to entry for SMB’s
Converse explains how they leveraged long-tail keywords to begin a conversation with their target audience. This is a great example of an innovative approach to digital marketing by one of America’s most iconic brands.
I wrote a post earlier this year asking when will Twitter and TV finally get married? – well we are getting closer. Today, Networked Insights debuts SocialSenseTV to help bring networks, agencies and brands closer to consumers.
The video goes on to explain how Procter & Gamble approached social media. The video shares how the company conducted initial research, discovered resources and executed upon a social media strategy for one of their beauty brands.
This post shares a presentation on how social media is being used by Fortune 500 brands. The study that is presented in this deck points out that Twitter is the favorite social media platform of Fortune 500 brands.
I’d like to think that retailers would entertain the idea of providing points to socially engaged consumers who share content amongst their social networks; thus earning discounts for the traffic and sales they refer. That would provide motivation for consumers to remain engaged and loyal to the brands they love the most – allowing everyone to reap the rewards of the technology.
16% of U.S. consumers post 80% of the influential impressions—estimated at more than 500 billion a year—in online social networks
A humongous list of Twitter tools for business, personal and fun.
When it comes to leveraging online tools for business growth, small business executives 45-years-old and older are less likely to use online tools than younger small business executives.
